There is a big upgrade of brownie boxes. You will find something different as you walk into any bakery in the present day. The bare white boxes are being eliminated. In their place? Beautiful brown packages with recycling materials, compostable packages and packaging that is good to touch and even better to discard.
The bakeries in the country are switching to the use of eco-friendly brownie boxes. And when they once change they seldom revert.
What then is the motivation behind this change? Let us dissect it.
Customers Are Demanding Greener Substitutes
The greatest cause of the changeover of bakeries is an easy one. Customers want it.
The modern day shoppers give concern to the planet. They consider the destinations of their packaging. They are remorseful of disposing of boxes that would be lying in a landfill many years to come. And they give rewards to businesses that make them feel more good about their decisions.
Research indicates that over 70 percent of consumers will be ready to pay a premium to purchase products which are packaged in environmentally friendly containers. That is not a small company. That is a majority of your customers.
Customers are the ones who are sensitive to the use of brownie boxes which are eco-friendly. They are happy to make purchases in that bakery. They come back. They inform their friends. They make positive reviews that refer to the packaging.
There are now better alternatives
Several years ago being environmentally friendly was synonymous with being weak. Brown boxing used paper recycling would disintegrate. Their protection of the brownies was not very good. They looked cheap.
That has changed.
The current green friendly brownies boxes are powerful, robust and appealing. They are created out of recycled chipboard of high quality that is as substantial as regular cardboard. They are equipped with transparent windows that are manufactured using bioplastics that are made of plants. Their inks that are made with soy are non-toxic and can be recycled.
Others can even be composted. Such boxes are fully degraded in composting plants and they do not leave any residues.
To make bakeries unique, printed brownie boxes with sustainable materials are the best solution. Since they combine the two. You receive your logo, your colours and your design on a box that clients feel good disposing of.
The Argument of Cost is in Transition.
The problem that many bakery owners fear is that environmentally friendly packaging is very expensive. In the olden days, that was the case. However, the divide is narrowing very quickly.
With the increasing demand for sustainability options by more bakeries, the prices have been reduced. Custom kraft packaging now makes the disparity between a regular box and an environmentally friendly box reduced to a minimum.
Besides, bakeries which change to switch have a payback period in the form of customer loyalty. When the customers feel that you are doing good with the environment, they purchase more. They purchase at a higher frequency. They refer you to one another.
Other bakeries have gone to an extent of giving a minor fee to eco-packaging. Its customers voluntarily pay it out of the choices they have.
Regulations Are Coming
Switching early, another reason why bakeries are switching? They are circumventing the regulations.
There is a high rate of laws passed by many cities and states that restrict single-use plastics and demand recyclable materials. There are already those that have prohibited the use of plastic to package food items. There are others that are thinking about such laws.
Bakeries changing at this moment are ready for these changes. They are not forced to scramble to seek new packaging with the new law coming into play. They are in the state of compliance. It is a lot of peace of mind.
What to Find in Eco-Friendly Brownie Boxes.
Not every green box is a green box. This is what one should consider when switching.
Recycled Content: Find boxes that are manufactured using post-consumer recycled materials. The more the percentage the better.
FSC Certification: This implies that the paper is the product of well managed forest. It is a brand that is well established by the customers.
Compostable Alternatives: In case you would like to go a bit more. Pick the boxes that can be completely disintegrated in the composting plants.
Plant-Based windows: The conventional plastic windows are not environmentally friendly. Find bioplastics windows which are recyclable or compostable.
Soy or Vegetable Inks: The ink is even important. These inks are not poisonous and they are more readily removed in the recycling process.
Actual Bakeries, Actual Results.
Bakeries who have implemented the use of eco-friendly brownie boxes are registering a number of positive results.
A single bakery in Portland replaced the use of plastic boxes with compostable ones with plant-based windows. Customers loved them. They uploaded pictures on the Internet. There was a significant rise in the number of online orders made by the bakery by customers who liked the green packaging.
In California, a bigger chain of bakery companies switched to cardboard boxes. Which were made of recycled material and which were printed using soy. They attached a little message on the box stating that it was recyclable. Customer feedback improved. The number of repeat orders increased.
These are not just a couple of stories. They are taking place everywhere.
Conclusion
Switching to brownies that are environmentally friendly is not a phenomenon. It is a movement. Customers want it. There are alternative solutions that are better. Expenses are reducing. And laws are in the offing.
Switching to bakeries will gain customers. They are ahead of the regulations and will feel good about their contribution to the planet.
Those that wait? They are in danger of losing their customers to other companies that have already done the change.
Your brownies boxes are telling something about your brand. By making a dedicated choice towards eco-friendly choices, you inform the customers that you are concerned with quality, craftsmanship, and the world we have.
Switch to it today. Your clients will not go unnoticed. And the reward will be their thankfulness.
Are you willing to make your bakery more sustainable? Make a call to The Premier Packaging and see what is possible in an eco-friendly brownies box that can match your brand and your principles.
