Introduction The soap industry is rapidly changing. From a simple hygiene product, it’s become a strong branding and customer connection tool. Today’s buyers are looking to not only for clean hands, but also for products that align with their values and that will look beautiful on the shelf. Packaging has taken the spotlight. This isn’t […]
Try this surprising thought about selling soap online and at the shops. The window of opportunity to capture a customer is only about three seconds. That’s how quickly people determine whether or not they want to be interested. In those few moments, your soap will either win over your audience or be totally ignored. And […]
You put every bit of your soul into each and every bar. The best oils, the right fragrance, the most gorgeous swirls of color. Your hand-made soap truly is a work of art. It’s hard to imagine why anyone would ever put it in a nondescript box? Plain packaging takes away all your work and […]
