You put every bit of your soul into each and every bar. The best oils, the right fragrance, the most gorgeous swirls of color. Your hand-made soap truly is a work of art. It’s hard to imagine why anyone would ever put it in a nondescript box? Plain packaging takes away all your work and is sneaky and quietly subdues the brand. Why you should give your soap a better treatment, and how good packaging can make a huge difference to you.
The Problem With Plain Packaging
The plain jacket is a hidden brand killer. It turns your amazing soap into common soap. When it’s a busy market, ordinary is ignored. This is a genuine issue in the sales arena.
Consider from the perspective of the buyer. They notice an array of soaps on a shelf. An unseen, nondescript bar is set to the background. There’s no reason for them to pick you.
The following are the effects of plain packaging on your brand:
- Makes top dollar soap look like a penny stock.
- It does not attract any attention.
- It conceals the secret of your art.
Your soap really is something exceptional, but plain packaging obscures that fact! It’s time for your product to get some attention.
Your first impression is what you will remember.
The first impression is a critical one in selling. When a customer purchases your soap, they do so first by looking at it, and then by smelling it. It is no surprise that the first judgment is based on packaging.
Good packaging will create an impact on the first impression. Contains the word quality and care from the outset. Plain packaging conveys little or nothing, or worse, “cheap.
Why it is important to make a great first impression:
- They occur rapidly (in seconds).
- They help to influence buyers’ perception of your soap.
- They determine whether or not a buyer will pick you up or walk by.
Your Soap is a labor of love! Don’t let this first impression be spoiled by a plain, boring box. Make the time count make that show count.
Shows off their beautiful bars!
One of the best packaging enhancements is for people to see your soap. Your bars look amazing, so flaunt them. That’s where the soap boxes with window designs come into play.
It’s handmade soap that has a natural beauty that machines just can’t copy. Colors, swirls, textures; they are all different. A window box is what makes that beauty market the product for you.
The reason why showing the bar is a great approach:
- The actual and beautiful product is visible to customers.
- The natural look creates instant desire.
- If you see something, believe it; belief increases rapidly.
If your beautiful bar is visible to the buyers, they want it. A window is your best salesperson.
The children will learn to tell their own stories.
Your soap has a story to tell. Perhaps it is prepared using local herbs or a family secret. Plain packaging misses this opportunity to link. Good packaging will tell your story.
Consumers adore purchasing from authentic manufacturers and genuine manufacturers’ stories. You will share yours in your box. Use it to demonstrate your craft, your care and your values.
A great soap packaging can emphasize:
- The natural ingredients and the benefits each ingredient provides.
- Your craft, small batch production.
- Your brand values such as eco-friendly and vegan.
This tale creates a true connection with your buyers. It makes simple soap come alive, and adds heart, soul and meaning to it!
Look Premium and Charge More
This is a business fact. With better packaging, you can charge more! So people who buy it are willing to pay premium rates for the fact that the soap looks premium.
Low prices are the thing that plain packaging will catch you. It renders your soap to be a cheap commodity. Smart packaging propels your product to the premium level.
With good packaging you can:
- Support premium with higher prices.
- Take on the competition from well-known brands.
- Sky Rocket Profit on each individual bar.
The truth about the cost of so great packaging is that it isn’t a cost. It’s a wise investment that will bring you more sales and better bar prices.
50% less than the price of a fortune.
Concerned about the cost of improved packaging? Do not be. Upgrading does not imply over spending. Smart choices sound like they’re in the luxury price category, but aren’t.
Minor improvements are a world of difference! A natural kraft box, clean logo or clear window can change your appearance. It’s not a matter of big budgets, it’s a matter of smart design.
Ways to upgrade that do not cost much:
- Kraft boxes for a natural, premium feel.
- A professional, clean and simple logo.
- Bar boxes with glass windows to display your bars.
But even a small brand can seem established with the right options. Great packaging is accessible to the every soap maker.
Practice safe work habits.Work safely.
Improved packaging also ensures that your soap stays safe. If a bar is chipped or scratched, all your efforts are lost. A good box maintains all bars in pristine condition.
Frequently, the packaging is plain and thin and it does not protect. Your gorgeous soap may be damaged during shipping. That results in discontented clients and missed revenue.
Your soap will be protected by good packaging through the following ways:
- Protecting bars against dents and scratches.
- Holding their shape through shipping and handling.
- Protecting your soaps’ light fragrance and goodness.
If your soap is perfect when it comes to you, your client’s trust in you is increased. Protection makes all your hard work into loyal, happy, repeat buyers, without a fuss.
Final Thoughts
Your handmade soap is special, so should be its packaging. Plain packaging conceals your artistry, makes your brand weaker, and places you in low price traps. Your lovely bars deserve much more than that.
Fortunately, there are ways that upgrading can be inexpensive and easy. Display bars with a simple window layout. Tell your unique story. Use high quality natural materials. Secure all bars with a solid box.
Do this and your packaging will look the part of the real quality of your soap. Your brand will appear premium, your prices will be higher, and your customers will be smitten. If you need to choose from among your options, soap boxes with window styles allow your craft to brighten up without any risk. So, treat your soap with the packaging it deserves and see your handmade soap brand prosper.
