The cannabis landscape is so saturated with brands there is more competition than ever. New brands pop up every week. So how do some shoot to the top and where do others go? There is one packaging trend that quietly is taking over dispensaries, and it’s a good one. Brands that employ it, win shelves. Brands that don’t pay attention to it are in trouble. Let’s understand what it is and why it works.
Note: Each state has its own cannabis laws. The information in this guide is intended solely for legal businesses. Always abide by local rules.
What is the rationale behind all of this?
Go in any dispensary. A line of products are displayed next to each other. They all claim to be the same quality and have the same hype. Then, what makes the buyer choose one over another? The box.
Shoppers judge fast. In mere seconds, they make their judgment about whether a product is low or high quality. A dull box is passed over. Bold and intelligent box gets picked and purchased.
This is what today’s buyers are looking for:
- Clean and high quality-looking boxes.
- Legal packaging, which is safe.
- Brands who are conscious of the planet.
- A fun unboxing they want to share!
These are the needs you have to meet to capture market share quickly.
Trend: Custom Cannabis Boxes
The new trend is all custom. Custom Cannabis Boxes are created for your product and your brand. They perfectly fit your jars, vapes or pre-rolls. No empty space. No off-brand feel.
Why is this important? The stock box is similar to all the other stock boxes. It has no effect to make you stand out. A custom box, on the other hand, is all yours.
The advantages are evident:
- Brand power: Your logo and colours are visible on all sides.
- High-end impression: It feels good; and makes your product feel like more.
- Perfect fit: Products fit perfectly and safely inside.
- Quick buyers: A bold box attracts quick buyers.
This is the meat of market share that is being devoured at the moment.
Bold Design Captures Attention
The plain brown box has been rapidly declining in popularity. Designs are more striking and attention-grabbing now. They capture the attention and create a brand “pop.”
These are some of the top design trends:
- Deep, luxurious hues that are high quality.
- Moderne design with clean and simple art.
- Premium finishes such as matte, gloss and foil.
- Colorful logos that stand out and are memorable.
First impressions of a house with color and design for the buyer. If you have the right look, it’s the reason they will consider your product over the next one.
Safety Meets Style
The rules of cannabis are very strict. A box has a responsibility to keep children safe and abide by the law. The best brands combine safety and style, and the box is going to be a great appearance without breaking any laws.
Key Safety features:
- Child resistant locks which do not allow children to reach them.
- Clear Labels with Warning Statements and THC levels.
- Individually tamper evident seals, indicating no one has opened it first.
These are incorporated into the design by smart brands. A box can be safe AND beautiful. That combination helps you gain customer trust and stay in compliance with the law. That’s why Custom Cannabis Boxes are taking the market by storm.
Going Green Adds Value
Consumers are concerned about the environment. They pay brands for their earth-smart decisions. The green box is a powerful play by itself.
These are the best eco options:
- Paperboard made from recycled material that reduces waste.
- Kraft paper, natural earthy look.
- Inks that are more environmentally friendly, created from soy.
A green box is what signals that this brand cares. That helps to establish trust and attract customers who wish to purchase clean. This is an easy way to get loyal fans.
This trend will help you sell quicker.
Speed wins sales. The quicker a buyer believes your product, the quicker they will buy. A good presentation box is the sales person who doesn’t talk and doesn’t push. It is available to your all day long.
Imagine a photo on a dispensary shelf or on a website. The box is the first thing people see. A neat well-constructed box with a bright light draws them to it. A dull one will repel them.
Great packaging also results in:
- Word of mouth: An excellent unboxing becomes extra readily shared online for free.
- Repeat buyers: Individuals come back to brands that they have confidence and appreciation in.
- Brand loyalty: When you’re looking for a strong look, your brand is easy to remember.
If the box performs its function well, you won’t have to invest a lot on ads, and you’ll thrive while expanding easily.
What is the Power of Unboxing?
Unboxing is certainly a major component of this trend. Watching a great unboxing online is something people love to do. That’s free buzz that can help your brand expand rapidly.
Leaving a box is memorable if:
- High quality, usable box that is clean and special.
- Extras such as personalized inserts or a note of gratitude.
- A design that deserves to be captured in a photograph.
These little perks make a one-time transaction into a repeat customer. They also help them generate social shares that are not possible with money.
Choosing the Correct Box Maker
Not every box that is made is the same. The best ones are knowledgeable about design, rules and your needs. Ask the following quick questions to begin with:
- Do they fit my size and shape?
- Grease them up: Do they know my state’s cannabis rules?
- Do they provide an eco-friendly material?
- What is the delivery time for them?
With a good partner, the whole thing is easy. They make your brand stand out, rather than just the box. The right maker will distinguish you in no time.
Final Thoughts
The trend is clear. At the moment, smart and custom packaging solutions are taking a bite out of the market. The Boxes that win are BOLD, CLEAN, GREEN and SAFE. They not only help to shield your product from harm but also raise the brand’s profile.
Brands who do this are noticed and prosper. The ones that do not use colorful, simple boxes get left behind quickly.
Start small. Pick a bold color. Maintain a simple design. Enhance safety and become eco-friendly. Then, your products will sell like hot cakes. This will make your brand look stylish, keep your customers, and boost your sales.
